at thé
cup, we are proud of the fact that all of our coffees are certified organic
and fair trade. this reflects our commitment to the delicate ecosystems of
third world countries, our customers' health, and to affecting social
change through active participation in the economics of the world's second
largest traded commodity--coffee.
fair
trade means an equitable and fair partnership between consumers in north
america and producers in asia, africa, latin america, and the caribbean. the chief concern of the fair trade
movement has been to ensure that the vast majority of the world's coffee
farmers (who are small holders) get a fair price for their harvests in
order to achieve a decent living wage.
fair
trade coffee is not only a social issue, but an environmental
issue. small farmers are the best stewards of the land. when you support
fair trade, you support the environment. fair trade farmers don't have the
capital input to clear forests, buy chemical fertilizers and pesticides.
they generally grow small plots of mixed-crop, shade grown coffee
organically.
we
invite you to try our full line of coffees and taste the difference for
yourself.
